The "Advantage" proposal campaign from CBD's Private Banking sector is a premium signage visuals project featuring tennis legend Roger Federer as its lead influencer. The campaign showcases Federer's image as a symbol of excellence, precision, and trust qualities that align seamlessly with the bank's high-net-worth services. The visuals highlight the exclusivity and sophistication of Private Banking, with Federer embodying the "Advantage" of partnering with a World-class financial institution. The sleek and modern design of the signage emphasizes the campaign's message of empowering clients to achieve unparalleled success.
Type: Signage visual design
Client: CBD Private Banking
Date: 5 July 2023
